Privacy Policy

Last updated: July, 2025

1. Introduction

FinishedBasement.ca is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website or interact with our services.

2. Information We Collect

We may collect the following information:

• Personal Information: Name, email address, phone number, and postal code (via Piotnet Forms or live chat).
• Usage Data: Pages visited, referral source, browser type, device information.
• Marketing Interaction: Ad clicks, form submissions, campaign performance (tracked via Google Ads and Facebook Ads).
• CRM Data: Customer records, service requests, and communications stored in Zoho CRM.

3. How We Collect Data

We collect data through:

• Forms: Piotnet Forms on our website.
• Analytics: Google Ads and Facebook Ads pixel tracking.
• Server-side tagging: Through Stape, we enhance privacy-focused tracking and improve load performance.
• CRM Input: Direct input and automation within Zoho CRM.

4. How We Use Your Information

Your data may be used to:

• Respond to inquiries and provide quotes
• Customize advertising and improve campaign relevance
• Improve website experience and page performance
• Send relevant marketing emails (if you opt in)
• Maintain internal records and improve service delivery

5. Sharing of Your Information

We do not sell your information. We may share data with trusted third parties for the following purposes:

• Zoho CRM: To manage leads and communication
• Stape: For server-side tracking to ensure privacy compliance and ad performance
• Google and Facebook: For analytics and retargeting ads
  All third parties comply with relevant data protection regulations (e.g., GDPR, CCPA where applicable).

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies for:

• Site functionality
• Ad performance (Google Ads, Facebook Ads)
• Enhanced analytics (via Stape server-side Google Tag Manager)

You can manage cookie preferences via your browser settings.

7. Data Security

We implement industry-standard security practices to protect your data from unauthorized access, loss, or misuse. Access to personal data is restricted to authorized personnel only.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete your personal information
• Withdraw consent at any time
• Opt out of marketing communications

To exercise these rights, contact us at: sales@finishedbasement.ca

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the content or privacy practices of those sites.

10. Contact Us

For any questions about this policy or your personal data, contact:

FinishedBasement.ca
Email: sales@finishedbasement.ca
Phone: 905-501-9574